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The Heart of JoJo

  • We believe that children should be children and at the heart of everything that we do.

    JoJo Maman Bébé

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We make happy and helpful clothes and products that let children be children – in all their silly, messy, adventurous, noisy, imaginative joy. But we’re not just about selling products; we’re about creating a warm, community-centric environment for our employees and our customers.

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From over 50 locations across the UK and Ireland and a thriving e-commerce platform, we offer a meticulously designed collection of children’s clothing, toys, and essentials designed with love and care: always with children at the forefront of our mind.

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As a B Corp, our commitment goes beyond commerce, we strive for a sustainable future and take pride in our responsibilities to the planet and our communities. At JoJo, every role, every task and every day is an opportunity to support, inspire and contribute to the well-being of our teams and our customers.

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We embrace and welcome people from different cultures, perspectives and experiences to create a diverse and enriched environment. We work hard to recruit, develop and retain the most talented people, regardless of background to grow our company sustainably and with different cultural influences. By encouraging a diverse and inclusive workforce, we aim to create an environment where everyone can reach their full potential.