Our culture & Values
Our values sit at the heart of our company culture.
Our values help us make better decisions and have a real positive impact in whatever we do. We believe that the core of JoJo is our culture, and being an inclusive employer is so important to us. It’s the amazing people that make our workspace so great. Creativity and uniqueness are celebrated here, where ideas are welcomed, kindness is shown and goals can be celebrated. Take a look at our 5 core values:
Be the Why
At the heart of everything we do, there’s a ‘why’ that drives us, and it’s more than just a question- it’s a commitment. ‘Be the Why’ stands at the centre of our values and provides the purpose. Its fuels our endeavours and is intrinsically linked to our B Corp status. It’s not just why we chose to do something; it’s being the reason why a colleague or customer has a good day!
Be the Future
‘Be the Future’ embodies our dedication to innovation, progress, and shaping the JoJo of tomorrow. We embrace the values as a call to action, inspiring us to constantly push boundaries, challenging norms, and create new journeys. Considering the future allows us to anticipate change and seize opportunities that drive growth. We strive to lead by example, setting new standards in our industry and within the B Corp community.
Be Kind
Putting kindness at the core of JoJo represents our commitment to showing compassion, empathy, and understating in all that we do. ‘Be Kind’ serves as a reminder that our intentions, whether with colleagues, customers or the wider community, should always reflect patience and respect. ‘Be Kind’ is more than a sentiment; it’s a guiding principle that shapes our intentions and fuels our journey.
Be a Community
JoJo is built on communities, from colleagues to customers, regardless of our location we stand united, working together as one cohesive team because we recognise our collective strength far surpasses our individual efforts. In embracing this value, we open our doors to diverse perspectives, ensuring that every voice is not only heard but valued. ‘Be a Community’ reflects our dedication to cultivating a sharded space where mutual support drives our success.
Be a Pioneer
To ‘Be a Pioneer’ means to stand out from the crowd, to be adventurous, courageous and passionate. Doing this personally and as a company helps us to bring about meaningful change. ‘Be a Pioneer’ allows us to empower ourselves and each other to break free from the familiar and experiment with new ideas. It shows our dedication to being at the forefront of our industry and redefining what’s possible.
About JoJo Maman Bébé
We make happy helpful clothes and products that let children be children – in all their silly, messy, curious, noisy, imaginative joy. From cups, cutlery and carriers to baths, bibs and books, we’ve all the bits and bobs your family needs to play, go, sleep, eat and grow. From wake-up ‘til bedtime and 12-week scans to birthday parties, JoJo’s here for each brilliant bit.
We’ve been a proud, busy B Corp for some time, too. We source our materials responsibly and pour lots of love into all our designs, so that all we make feels good, washes well and lasts for years.